Think More

Think more before filling, before choosing a typeface, before scrolling, before making room for strange prejudices. Every week, a short reflection on design, motion and style, good habits and bad ones, the contradictions of communication, the ideas that become trends. As a compass, the masters of yesterday read inside our present.

A black and white photogram: scissors, round glasses, a spring and a stemmed glass, white silhouettes on black over two crossed strips of fibrous paper
Man Ray
Without a Camera
 In profile, a woman with blue hair wearing a straw hat with a navy ribbon, a white fur and a fuchsia silk scarf, against a circle of light on a black background
Anna Piaggi
Never Twice
 An attic at dusk, the lit Arco lamp bends its steel arc over three Mezzadro stools, red, black and yellow, on a light parquet floor
Achille Castiglioni
The Obvious Nobody Sees
 A black-and-white print on white paper, a figure cropped at the mouth holding a twin-lens Rolleiflex pointed at the viewer
Richard Avedon
Still, Not Frozen
 Magazine pages laid out in rows on a studio floor, two blurred figures bending to rearrange them
Alexey Brodovitch
Astonish Me
 A pedestrian crossing seen from above with a blurred figure in motion
Saul Bass
What moves, leads
 A large letter R printed in halftone dots, black over misregistered CMYK on fibrous paper
Paul Rand
The trained eye
 The words Avant Garde Gothic blind-embossed, white on white paper
Herb Lubalin
It sounds the way it's set
 A bare branch with a few leaves in a glass vase, raking light on a grey background
Bob Gill
One thing only
 A blue triangular road sign with a green X in a landscape of fields and sky
Bruno Munari
Red gets there first
 Nine iPads on a wall showing nine nearly identical photographs of a sunflower, a glass of wine in the corner
David Hockney
New tool, old eye
 A pair of red high heels in the foreground in front of a Citroën DS under a deep blue sky
Guy Bourdin
The photo that wasn't there
 A poster with a red circle seen from the window of a moving tram, blurred black and white city
Josef Müller-Brockmann
Reading without reading
 A green Beetle seen from above, alone in the middle of an empty concrete parking lot
Helmut Krone
Think Small
 Four identical posters with a red mark pasted on a wall: three worn away by time, one intact
Massimo Vignelli
Always the same, thankfully